Brunello Cucinelli is synonymous with exquisite exclusivity. The 71-year-old started his business in Italy in 1978 with just a few hundred lire, scaling it into a billion-euro cornerstone of the luxury menswear industry. Today, the likes of Daniel Craig, Zendaya, Angelina Jolie and Ryan Reynolds are all regularly spotted in his beige bouclé jackets and low-key, luxe cashmere hoodies. The brand continues to outsmart its competitors: its revenues grew by 12.4 per cent in 2024, a challenging year for fashion.