George Heaton is bringing his unique brand to fans all over the world, from LA to Dubai to Melbourne. Back in 2011, he started Represent as a college project, selling graphic T-shirts alongside his brother Mike. Now, the pair have grown their line of luxury streetwear apparel into one of the biggest labels in the UK. In 2024, Represent’s revenues hit £100 million, and last summer, the brand was reported the 68th fastest-growing company in the UK by The Sunday Times. Represent has been able to establish a loyal community built on shared values of authenticity, creativity, and a deep connection to contemporary British luxury culture.